Tor PetersenManaging Director of Sales, Greater China at GoPro

Entrepreneur, China expert and experienced marketing professional, Tor has spent the last 26 years building global brand marketing and sports marketing expertise in Asia, Great Britain, and the United States. Tor has worked with blue chip brands including GoPro, Li-Ning, NIKE, The Coca-Cola Company and Credit Suisse. In addition, he worked in consulting for entrepreneurial ventures in the wine industry, the digital music industry and the financial services industry.

Fluent in Mandarin Chinese, with over 25 years of working experience in Asia, Tor became a pioneer for NIKE’s business in China in the early to mid by leading a new sports marketing and development group for NIKE. The group’s aim was to leverage sports property rights through event marketing, product marketing, advertising and communications to build the NIKE brand in China.

Favorite quote: “Do Your Job” – Bill Belichick, New England Patriots Head Coach