Alex FarfurnikRepresentative Director at TENKI-JAPAN, Co-Founder at Xibao

Alex Farfurnik

Alex Farfurnik

Representative Director at TENKI-JAPAN, Co-Founder at Xibao

Alex is a serial entrepreneur with over 10 years experience related to internet startups, technology and marketing.

Alex has been living in China since 2004 and after 4 failed start-up attempts, his 5th venture – Xibao (NEEQ:832115) was listed in China in 2015. Xibao is a B2B service company in the e-Commerce space focusing on marketing automation technologies, providing solutions to over 400,000 online merchants.

Starting 2016 Alex has been based in Japan, expanding Xibao business globally through a Joint Venture with OPT Holding Inc (TYO:2389), called Tianxi, providing cross-border e-commerce and marketing solutions to Japanese brands targeting Chinese consumers.

In January 2017 TENKI-JAPAN was established to help Japanese merchants, with their online marketing needs by leveraging the technologies and expertise Alex and his team have accumulated over the past decade.
TENKI-JAPAN possesses unique technologies and know-how for marketing solutions tailored for e-Commerce merchants and is growing at a fast pace servicing Rakuten merchants.

In his free time Alex enjoys helping start-ups and entrepreneurs to succeed – he is a mentor in various start-up related organizations such as 500 startups and China Accelerator. He also enjoys learning about languages and cultures and is fluent in Russian, Hebrew, English and Chinese and conversational in Japanese.