Elliott joined Google in 2011 with the mission of building great Product/Eng teams in Beijing/Shanghai and the hope of cracking open new opportunities in China for Google while holding to our founders’ values. In 2012, he pivoted to focusing on growing our Display Ads products across the Asia-Pacific region, and they’ve had huge success — growing XX% YoY to a $X.XXB runrate. (sorry, #s are confidential!)
Prior to joining Google, Elliott co-founded several companies:
— UpTake Networks (online travel, semantic search, SEO), sold to Groupon in 2012
— Loyalty Matrix (retention/loyalty analytics consulting), sold to Responsys in 2006
— Netcentives (loyalty programs and virtual currency), went public in 1999 (NASDAQ:NCNT) and was acquired (in a distress sale, unfortunately) in 2001 by Cendant Corporation (NYSE:CD) and InfoUSA (NASDAQ:IUSA).
He loves working with super smart, passionate, team-oriented people. That’s why he has been sucked into working at places like Google, Intuit, McKinsey and Microsoft.
After 4 years in China and Asia-Pacific, he has returned to Google’s Mountain View HQ to work on some new projects, including some focused on our opportunity to serve the “Next Billion Users.”
His specialties include: Display Ads: performance advertising, brand response advertising, programmatic buying & RTB, DSP, Ad Exchange, yield management, ad server, audience/contextual targeting
Entrepreneurship: venture-backed start-up experience, select angel investing
Customer Acquisition: Search Engine Optimization (SEO), Search Engine Marketing (SEM), word of mouth, social media marketing (SMM)
Conversion: e-commerce, multi-channel marketing
Customer Engagement: Online community, loyalty & retention strategy.