ELSA – Growth Lead – Flexible



  • Create a data-driven strategy to optimize demand generation, develop a qualified sales pipeline and move prospects through customer funnel.

  • Own and measure growth objectives, analyze data and translate it into actionable insights and tactics.

  • Build campaigns focused on apps stores, analytics, email, social media & display media strategies to grow reach and visitors across channels, including SEO, ASO, email, social media, partnerships.

  • Build process of creating growth hypothesis and testing users to validate new ways to drive acquisitions, conversion, engagement, retention across channels.

  • Lead product recommendations to the engineering team to drive app downloads, signups and usage.

  • Collaborate with engineering team, UX and product team to put in place a scalable growth model using an agile approach, iterative feedback loops and dynamic A/B testing.

  • Create regular reports on key growth KPIs. Update company executives with new findings and growth opportunities through report dashboard.


  • 5+ years experience and strong track record of executing innovative, data-driven customer acquisition and retention strategies. Proven success of driving growth (100% YOY).

  • Proven track record in growth experimentation, funnel optimization, monetization.

  • Proven record of excellent execution with subscription business model.

  • Experience in marketing including SEO, ASO, and other marketing channels.

  • Experience as a key stakeholder of product & engineering organizations preferred.

  • Prior sales and business development experience preferred.

  • Prior gaming or education experience preferred

  • Strong analytical reasoning and cost-benefit analysis.

What we offer

  • Competitive salary and stock options

  • Flexible working hours

  • Silicon Valley fast growing startup experience

  • Opportunities to travel as we have global team in Palo Alto, Lisbon and Ho Chi Minh city

  • Opportunities to grow professionally and play a critical role to shape the next stage of our company’s growth etc.

  • Opportunity to create impact on the lives of 1.5 billion language learners around the world

  • Flexible choice of location: Palo Alto (US-preferred), Lisbon (Portugal), or Ho Chi Minh city (Vietnam).

To apply

If you are interested, please email your CV and Cover Letter to