About Jenne Wong
Jenne oversees strategy and execution of MOX from recruitment to program delivery, and is responsible for the development of program ecosystem across all partners.
Jenne has over 15 years of mobile experience, focusing on digital performance marketing and mobile ad technologies. She has been involved with social media and mobile apps since their early days, having collaborated on projects with Facebook, Twitter, Google and other social platforms.
Jenne holds a double degree in Science and Commerce, and M.Com in information technology from University of Canterbury NZ. She began her career at Motorola with product marketing and program management. Before MOX, she worked at massiveImpact as SVP in charge of global media buying, enabling customers to expand their user growth across regions.
Five questions with Jenne
Q1: What’s one habit that keeps you focused and productive?
Set up a priority list the night before, so the critical tasks get done first thing the next day.
Q2: One piece of advice for entrepreneurs in your industry?
Entrepreneurs who are going cross-border needs to realize that one glove doesn’t fit all; what works well at your home country might not necessarily be the same when you go to different countries; localization is required for user experience, languages, culture, and partner uniqueness to settle or scale in a new country. Most people know about this. But when it comes to implementation and execution, people tend to forget.
Q3: One of the most important lessons you learned from your career
Always take the opportunity that is given to you. The important thing is that you take the challenge and try it out. If it works, it’s great to move forward; if it fails, there is always a rollback option. (And be upfront about your rollback option.)
Q4: Something you’ve changed your mind about in your career
When I started my career, I thought I should just specialize in the business territory I was in, be thorough and dive deep. Throughout the years, diversification has become a necessity. Getting well versed in only one territory is not possible as the dynamics of technology and social evolution enable the lines between verticals to start to merge or disappear. We have always been ready for existing technology re-applied in different verticals or new verticals that arise as industries move forward.
Q5: One trait that you would like to see in people you work with
Flexibility with accountability. The startup culture we are in has “change” as a constant factor. That’s a fact. We have to be able to adapt to changes and moving targets, while still holding ourselves accountable for existing and new tasks.
Reading recommendations
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
For any entrepreneurs who are in the stage of setting up teams, scaling, or expanding cross-border, there is a constant need to evaluate and discuss company targets with the team in an agile manner. We often get distracted by the daily activities that distract us from the bigger goal. Having a robust regular informal team target discussion is critical to growth.
The OKR book is a constant reminder of how we should measure the critical factors contributing to objectives regularly between management and team members.
In 2019 we had an insightful meeting with Manoj Kohli, the former CEO and joint managing director at Bharti AirTel Limited, the #1 mobile telecommunication in India. Having grown a business from zero to 150M+ mobile subscribers, he advised our startups on organization culture: informalities and speed of decision making are the edge of success. Constant innovation and brainstorming with teams are what make your company leap forward.