Florian BohnertChief Marketing Officer at EMURGO


Florian Bohnert

Chief Marketing Officer at EMURGO


Florian’s personal brand is built around entrepreneurship, pluriculturalism & environmental protection. These keywords led him to China’s startup ecosystem for the first time in 2010, and most recently to Mobike, where he now oversees Global Partnerships and government relations.

As the first foreigner in Mobike (employee #37), he internationalized the company by personally launching the service in Singapore, creating partnerships with international brands and opening up markets outside China, inventing cornerstone features in the system, recruiting brilliant talents to fuel Mobike’s growth & laying out the entire foundation for international growth.

Florian strives in the international start-up ecosystem bridging cultures and promoting innovation. In addition to Mobike, Florian is Co-Director of Shanghai’s Startup Grind Chapter, as well as a Shanghai University lecturer. Prior to Mobike, he founded and exited WeSmart, an energy management SaaS platform with MNCs as customers (Coca-Cola, BP Castrol, Michelin, Carrefour, Sephora, etc.), raising 7 million RMB in the company’s first round of funding.

He graduated with a Post-Master in International Energy Management from Beijing’s Tsinghua University & Ecole des Mines de Paris, as well as a Master of Thermodynamics, and a Master of Eco-design & Sustainable Transports from ESTACA. His favorite language APP Anki enabled him to reach Chinese fluency; he’s currently applying to INSEAD’s TIEMBA.

Favorite quote: “The best startups usually come from somebody needing to scratch an itch” – Michael Arrington, Founder & Co-Editor of Tech Crunch