Head of Data and Analytics, IKEA China
Harold Ball is an analytics strategy consultant and serial entrepreneur, with over 25 years of experience applying advanced math to solve big data problems in marketing, finance and operations.
He holds a BA, MS and PhD in Economics, has founded three companies in the US and one in China, and has had two exits.
Harold has lived and worked in China since summer 2015, serving as the analytics leader for WPP and Dentsu Aegis Network. He also launched and led a joint venture between WPP and Getui, China’s mobile data leader.
Prior to China, he was Faculty at Georgia State University, where he launched GSU’s big data lab (insight.gsu.edu). For seven years, he was an Advisor in Georgia Institute of Technology’s Advanced Technology Development Center (atdc.org), working with technology startups who seek to build innovation and competitive differentiation through analytical methods.