Jose Manuel Udaondo
Jose has 19 years experience in Coca-Cola, where his last position was Commercial Director for China. He is currently the Vice President of Strategic Demand at Mars and founder of Scipio & Co, providing strategic and operational commercial solutions and retail analytics in China and Asia Pacific. Jose has extensive experience in developed and developing markets for sales/operations, product development/launch, route-to-market, revenue growth management and transforming big data analytics into action.
Favorite quote: “Pessimists are usually right, but it’s the optimists who change the world”. —Thomas Friedman