Mark GreevanDirector of MBA Global Entrepreneurship Program & Associate Professor at Zhejiang University

Dr. Mark Greeven is Associate Professor at the Management Science and Engineering Department of Zhejiang University, School of management. He is a research fellow at the National Institute for Innovation Management. Before joining ZJU-SOM, he was 3.5 years Assistant Professor at the Rotterdam School of Management and Co-founder of RSM’s master programme ‘Chinese Economy and Business’. He has wide teaching experience since 2006, teaching over 6 courses at the bachelor and master level, supervising over 80 students and giving executive and in-company workshops.

Mark’s research deals with innovation and entrepreneurship in China. Despite an institutional environment characterized by high levels of uncertainty, innovation thrives even in the technology-based sector. The research asks for explanations of how innovative capabilities are developed in such an adverse institutional environment. Furthermore, he explores the strategies of Chinese firms going abroad and cooperation with foreign firms. Findings of his research are published in international academic journals, books, newspapers such as The Financial Times.