Mauricio EstrellaHead of Digital Design, China at IKEA Group


Mauricio Estrella

Head of Digital Design, China at IKEA Group

Mauricio ‘Momo’ Estrella is a designer whose work is behind the build and optimization of some of the largest platforms in the world for Education, Travel & Hospitality, and E-commerce. He has worked across corporate/startup/agency setups for the last 15 years, and is an active industry writer and speaker.

He leads the Interactive Design practice at a renowned design firm, and occasionally mentors startups at SOSV on branding, strategy, and interaction design.

Favorite quote: “A bird sitting on a tree is never afraid of the branch breaking, because her trust is not on the branch but on it’s own wings.” –Unknown