Nick CakebreadFounding Partner at Gusto Collective and Gusto Luxe


Nick Cakebread

Founding Partner at Gusto Collective and Gusto Luxe

Nick is Founding Partner at Gusto Collective. Asia’s first “brandtech” business. It brings together ‘best in class’ marketing and digital agencies with technology firms to help brands run and manage their marketing better, faster, and more efficiently. He is responsible for strategy, growth and development of the business, overseeing 150 people across the agency’s offices.

In a career spanning two decades in advertising and marketing, he has worked alongside clients including LVMH, P&G, Unilever, Ralph Lauren, Burberry, The Walt Disney Company, ExxonMobil, General Motors, British Airways, ITG, Diageo, Siemens, Emerson, Arcelor Mittal, and Starbucks.

In 2015, Nick was named one of Campaign Magazine’s ’40 Under 40.’ Nick is active in Asia’s tech sector and sits on the board of a number of tech startups in the region.

Favorite quote: if you are not in the arena also getting your arse kicked, I am not interested in your feedback” – Brene Brown