Sarika TulsyanChief Revenue Officer at POPS Worldwide

Sarika Tulsyan

Chief Revenue Officer at POPS Worldwide

Having worked in the most dynamic markets of Asia (India, Vietnam, China), my career has been a great mix of global network agency and startups. I specialize in brand communication strategy and have worked across full service agencies, digital agencies, media agencies and now in the OTT space. I believe that the next level of evolution of advertising spends will go into Branded content and that is what will differentiate brands in the category leading to a shift from GRP fights to a more evolved form of engagement with consumers . Setting up new businesses and revenue streams is my passion and I have been doing that for last 15 years in 5 different countries. In this digital era my fundamental belief  is that ‘don’t try to do everything instead find strategic partnerships and a win-win collaboration to get your revenue rolling’.

Favorite quote: “There are two rules for success… 1. Never reveal everything you know..”