Abbe SerphosCommunications Consultant, Advisor to CEOs on Reputation and Awareness

Abbe Serphos Communications Consultant, Advisor to CEOs on Reputation and Awareness Abbe Serphos is an independent communications and marketing consultant and advisor to CEOs and senior leaders on reputation and awareness. She counsels clients on public relations, publicity, internal communications, social media, issues/crises, thought leadership, writing and live event production, including program creation and curation.Previously Ms. Serphos was Global Head of PR and Communications at Reuters. In that role she was the chief Reuters spokesperson globally and oversaw all aspects of Reuters external and internal communications, marketing and related materials, Reuters comms social channels and strategy, thought leadership, the Reuters historical archive, editorial events, the Reuters Newsmakers platform and issues/crisis management.From 2006 to 2016 Ms. Serphos was a corporate spokesperson and senior communications strategist at The New York Times Company where she served as a communications counselor to senior leadership, including C-suite and other executives. There she handled media relations, strategic, corporate, financial and brand communications, global internal communications and issues/crises.  Before joining the Times Company Ms. Serphos held communications roles of increasing responsibility at Barnes & Noble, Kraft Foods, The Buoniconti Fund/theUniversity of Miami School of Medicine and Vorhaus & Company. She began her career at Howard Rubenstein Associates.Ms. Serphos is a graduate of the State University of New York at Albany and completed extensive MBA graduate coursework at Baruch College/CUNY. She is a member of several industry organization and serves on various boards.

Caroline von der GroebenFounder of Brandstories

Caroline von der Groeben Founder of Brandstories ¬† Caroline¬†is¬†a¬†global¬†entrepreneur,¬†manager,¬†tech¬†leader,¬†investor¬†and¬†advisor¬†with¬†experience¬†in¬†founding¬†companies,¬†running¬†operations¬†and¬†doing¬†investments¬†as¬†well¬†as¬†strategic¬†development¬†in¬†the¬†corporate¬†environment. Caroline¬†was¬†looking¬†after¬†market¬†leading¬†brands¬†of¬†Procter¬†&¬†Gamble¬†with¬†a¬†responsibility¬†over¬†150Mio.¬†‚ā¨¬†turnover.¬†She¬†co-founded¬†and¬†led¬†several¬†start-ups¬†with¬†up¬†to¬†50¬†employees,¬†was¬†chief¬†of¬†staff¬†to¬†the¬†board¬†of¬†Axel¬†Springer¬†SE,¬†the¬†leading¬†media¬†company¬†in¬†Europe,¬†and¬†was¬†running¬†their¬†US¬†representation¬†in¬†San¬†Francisco¬†for¬†several¬†years,¬†doing¬†investments¬†and¬†partnership¬†as¬†well¬†as¬†business¬†development.¬†On¬†the¬†side¬†she¬†founded¬†the¬†Young¬†Digital¬†Leader¬†Association,¬†a¬†group¬†of¬†managers¬†in¬†leading¬†digital¬†roles¬†of¬†the¬†big,¬†mostly¬†DAX¬†noted¬†companies¬†in¬†Germany. At¬†the¬†moment¬†she¬†is¬†working¬†on¬†her¬†company¬†Brandstories¬†in¬†the¬†D2C¬†space¬†out¬†of¬†Shanghai¬†and¬†Berlin. Favourite Quote: ‚ÄúShow me a person who never made a mistake, and I will show you a person who never did anything.‚ÄĚ ‚Äď William Rosenberg, founder of Dunkin‚Äô Donuts

Lester NgHead of Brand Partnerships, Greater China, Universal Music Group

Lester Ng Head of Brand Partnerships, Greater China, Universal Music Group ¬† Lester is a media & advertising veteran with over two decades in the business.¬†¬†Born and bred in Singapore, he moved to Beijing in 2005 for what was supposed…

Monica BhatiaSenior Vice President APAC & Managing Director, Essence Singapore

Monica Bhatia Senior Vice President APAC & Managing Director, Essence Singapore Monica Bhatia is Senior Vice President, Client Partner, APAC and Managing Director, Singapore at Essence, a global data and measurement-driven media agency which is part of GroupM (WPP) A…

Yuan WangChief Strategy Officer, Algorithmic Creations

Yuan Wang Chief Strategy Officer, Algorithmic Creations ¬† Yuan Wang is a game designer, psychedelic explorer, writer, esoteric consultant, and visiting scholar. He leads multidisciplinary teams that build stuff. For over two decades, Yuan designed, coded, and operated some of…