Jim Fields is the Founder and Managing Director of Relay, a Beijing-based cross-border marketing agency that helps visionary Chinese tech companies to expand in Western markets. Fields founded Relay with the ambition to create the first truly global Chinese brand.
With over 15 years of studying Chinese and 8 years in China, Fields’ focus has been on helping Chinese tech brands creatively and effectively communicate and engage with Western audiences. His work has gained millions of views across various platforms, both in China and internationally, for clients such as Xiaomi, Tencent, Lenovo, Garmin, Hover Camera and many others.
Prior to founding Relay, Fields was responsible for launching British agency Studio Output’s Chinese business arm, which grew over 300% in revenue during his three years with the company. Before this, Fields began his career in Silicon Valley at Adobe and has also worked at Nokia and Reckitt Benckiser in Beijing.
With a wealth of knowledge of Chinese business culture and over 15 years speaking Mandarin Chinese, Fields has been tapped as an industry expert to speak at events including: CHat Shanghai, HAX, China Accelerator events, DayDayUp, Tsinghua X-Lab and more.
His favourite quote is:“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever.” – Steve Jobs