Jose Manuel UdaondoFounder, Scipio & Co
Jose has 19 years experience in Coca-Cola, where his last position was Commercial Director for China. He is currently the founder of Scipio & Co, providing strategic and operational commercial solutions and retail analytics in China and Asia Pacific.Jose has extensive experience in developed and developing markets for sales/operations, product development/launch,  route-to-market, revenue growth management and transforming big data analytics into action.

His favorite quote is: “Pessimists are usually right, but it’s the optimists who change the world”-Thomas Friedman