With over 20 years of strategy, business development, sales, marketing, product and consulting experience primarily in the Internet, digital media and technology industries, Scott has been successful at developing businesses in the United States and Asia (including Mainland China, Hong Kong, Japan, Korea and Singapore). Doing business in Asia since 1999 and living in China since 2005, his experience includes senior executive roles in public companies, start-ups, and global consultancies.
Scott joined Thoughtful Media Group in 2013 to launch and grow China’s first multi-channel network (MCN) of online video creators. Widely recognized as the leader in the space it pioneered, Thoughtful under Scott’s leadership has grown its China network to over 1,000 creators (getting over 300M views per month across 14 partner video distribution platforms) who have helped a roster of blue-chip brand clients to reach and influence their audiences.
Immediately prior, Scott was Senior Strategy Director, China for Wunderman | Agenda. In this role, he engendered innovation and strategic thinking in the development of B2B and B2C digital strategies, and he also led a major account team serving the agency’s largest global client. Earlier, as Partner in charge of Gallup Consulting’s Shanghai office and then as Director of McKinsey’s Insights China (an intrapreneurial start-up), he led organizations that helped Fortune 500 clients make key strategic decisions for their China businesses based on specific market and consumer intelligence.
In between building business for others in China, Scott also founded a start-up that built China’s first online marketplace for legal services. And he has been active in the start-up community as both an angel investor and advisor.
Scott holds a BA in Economics from the University of California at Berkeley and he received both an MBA in finance and a JD from UCLA. He is also fully conversational in Mandarin Chinese.
Scott lives in Shanghai with his wife (who is also an entrepreneur building a children’s fashion brand in China) and young daughter.
Favorite Quote: “Life is a marathon, not a sprint” Original source unknown, but can easily substitute “China” for “Life”